"People have a very weird perception of large numbers. If you have 2,000 cases of flu in a country of 300 million, most people think they’re going to be one of the 2,000, not one of the 299,998,000."
... Wherefore, my guilt was swept away.
And I said: Lord, how is it done?
And he said unto me: Because of thy faith in Christ, whom thou hast never before heard nor seen. Enos 1:6-8
Last year the company I work for held a weight loss challenge. There was a lot of participation and it was generally a good thing for all involved. This year they have decided to make it a "Wellness Program" with a point system. People are issued pedometers and get points for how many steps they take as well as monthly challenges. So far I have been less than impressed with the challenges.